Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the natural and unpaid ("organic" or "algorithmic") search results (as opposed to SEM is which paid advertising on search engines).
In general, the relevance and popularity of a website determines its ranking on the Web.
SEO is the process of improving websites based on how search engines work and what most people search for. Optimizing a website involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search engine optimization is also about removing unrelated or outdated content, broken links, organizing information and cleaning up messy web codes so that search engines like Google and Yahoo are able to "crawl" web pages more effectively.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO technique.
As information is propagated real-time in this new era, content on websites have to be regularly updated as well to ensure that they are timely and correct. The use of social media and networks to help promote websites is also one aspect of search engine optimization.
No comments:
Post a Comment