Indeed, public relations have to be managed and with the advent of the Internet, more people are joining online communities to make themselves heard. However, social media is still in its infancy and there seems not to be any clear indication of their impact on organizations in the long run.
Needless to say, this presents boundless opportunities for organizations. It is also much easier to track and monitor trends online using tools such as MyBuzzMonitor, Google Rankings, BlogPulse and Technorati. In fact, these are probably the newer generation of web trends' monitoring tools. All the above-mentioned are free monitoring tools, however, there are also paid subscription services such as Radian6 and Meltwater Buzz.
You can read reviews on some of the tools here
Social media tools like blogs, social networks such as Facebook, microblogging services, social bookmarks are still a way of informal communications and not suited for all organizations. Professions such as doctors (or those in medical sector) and lawyers might not find using social media useful and sometimes it might even backfire. For many other industries such as those in construction, engineering and sciences, social media is still something that has yet been proven to work (bringing about a more professional image, branding, reputation). And until technologies becomes even more pervasive, many of these industries might just steer clear from social media altogether.
No comments:
Post a Comment